Ri Ri has officially built a Fenty empire. Fenty x Savage brand is now in the billion-dollar boy club. The brand is on pace to lead the global lingerie market by 2025. Ayyye!!! "Rihanna confirmed their ambition to concentrate on...
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BEVERLY PEELE: PETER NYGARD NASTY SEX PARTIES
THIS IS F**CKING HILARIOUS & SAD AT THE SAME TIME. LISTEN TO HER DESCRIPTION, A extremley popular and beautiful model named Beverly Peele claimed that Canadian fashion mogul Peter Nygard would have “Pamper Parties.” She said “It was like a p–y casting —...

LIL TJAY COLLABORATES WITH SPRAYGROUND
Sprayground is an artistically designed backpack and streetwear brand. They have a collaboration with the young artist, Lil TJay. Sprayground has worked very closely with Lil Tjay to create a 4-piece collection that reflects Lil TJay’s vibe. The bag particularly with multiple carrying...

PUMA LAUNCHING 28 DAYS OF PUMA CAMPAIGN
Let's be real, there are a few sneakers officially immortalized by hip hop culture through songs like "My Adidas." Run DMC helped elevate the profile and popularity of the company. The new collaborations, like the ones with J.Cole, and Nipsey Hussle,...

NAOMI OSAKA THE ENDORSEMENT QUEEN
Tennis star Naomi Osaka will wear a Workday logo patch on her match dress, beginning with an exhibition in Adelaide, Australia, in January 29th and then during the Australian Open. In the last five months, she has joined forces with Louis...

DaBABY BUYS HIMSELF A MAYBACH FOR HIS BDAY
DaBaby celebrated his 29th birthday in a big way by copping himself a Mercedes Maybach GLS 600. "Rockstar" with Roddy Rich and dropping consistent albums with hits back to back. He sang himself "Happy Birthday." His birthday was on December 20. He...

MELO BALL & PUMA RE-RELEASE OF J.COLE SIGNATURE SHOE
PUMA is re-releasing the J. Cole’s signature basketball sneaker RS-Dreamer – Blood, Sweat and Tears. "Blood, Sweat and Tears" is inspired by the grit, determination and hard work needed to accomplish one’s dreams, despite the obstacles faced or time...

NIPSEY HUSSLE'S STORE VANDALIZED
We have got to do better than this. Unfortunately, Nipsey Hussle's clothing retail outlet, The Marathon Clothing Store, has been been vandalized. A group of people tagged graffiti on the walls, bashed all of the windows, looted the store and more. Even...

VENUS WILLIAMS: K SWISS AMBASSADOR
The thing I like about this woman is she still acknowledges humbly that shes a kid from Compton. “Anything but traditional, this collaboration withVenus Williams is a representation of the authenticity and boldness of both brands—even in times of uncertainty,” “This...

JORDAN CELEBRATE 25TH ANNIVERSARY OF AIR JORDAN
I think one of the illest designs about this shoe is it has no shoestrings. Jordan Brand is now celebrating 25-years of the Air Jordan XI with the brand new release of two sneakers: the Air Jordan XI Jubilee and...

CARDI B DEBUTS BRAND NEW REEBOK COLLECTION
A artist who exploded on the scene through social media and the careful craftmanship, leadership and dedication from Shaft and his KSR recording group gave birth to Cardi B. She now has a collaboration with Reebok and is amped up...

BEYONCE'S BEYONCE'S IVY PARK SELLS OUT
Said Queen Beyonce: It is a dream come true to re-launch IVY PARK as the sole owner,” said Beyoncé about IVY Park. “My team has worked hard with the adidas team in bringing my vision to life for this first collection...