Ed Reed Won’t Be The Head Coach At Bethune-Cookman

Ed Reed Won’t Be The Head Coach At Bethune-Cookman

BIG DRIP /  Sports   /   Jan 25th, 2023   /   0 COMMENTS

On Saturday Pro Football Hall Of Famer Ed Reed announced to the Bethune-Cookman football program, that the school will not proceed with him as their new head coach. The news comes on the heels of Reed agreeing in principle to become the new leader of the programs few weeks ago, following the firing of then head coach Terry Sims who went 2-9 in consecutive seasons. 


An emotional Reed spoke to players and parents for about 15 minutes, saying this.


“We’ve been around here trying to change things,” Reed said. “My vision for change, probably moving too fast for a lot of people, I’m not withdrawing my name, as they said. They don’t want me here. They do not want me here because I tell the truth.”


Reed then took to social media to tweet to give a detailed version of the events that took place in Daytona Beach on Saturday. 


“After weeks of negotiations I’ve been informed that the University won’t be ratifying my contract and making good on the agreement we had in principle, which had provisions and resources best needed to support the program.


“I was committed to coaching and cultivating a relationship with the University, Players, Community and the Fans. It’s extremely disappointing that this won’t be happening,” Reed said. 


Did Reed’s Social Media Outburst Play A Role In Decision To Not Move Forward?


Last week new Bethune-Cookman University head football coach and Pro Football Hall of Famer Ed Reed, expressed his frustration with his new job via video and social media. That move was quickly followed by an apology from Reed, who in the video let it be known that he’d been on the job over a week and still hadn’t signed his contract. He also blasted the campus for being what he called dirty, Reed finished by saying Coach Prime was right about HBCUs, and how things are done. The broken mentalities of the decision-makers amongst other things. 


The Instagram video went viral, and Reed again apologized for the moment on Saturday saying….


“I’m a good man, not perfect,” he said. “We all make mistakes, and I apologized for mine.”


That unfortunately wasn’t good enough in the eyes of the Bethune-Cookman decision-makers, and now Reed is out less than a month after agreeing in principle to take the job. 


Bethune-Cookman Issued Statement On Situation 

The Daytona Beach, Florida HBCU issued a statement as to why they’ve decided not to proceed with Reed as the helm of it’s football program. 


“While we appreciate the initial interest in our football program displayed by Mr. Reed during the course of recent weeks, we are also mindful of the qualities and attributes that must be exhibited by our institutional personnel during what we have been uniquely challenging times for our campus as we recover from the impact of two hurricanes during this past fall semester,” the statement said in part.


Coach Prime Shows Support To Good Friend


Reed’s good friend and former teammate Deion Sanders reached out to him on a very tough day telling him this via  conference call. 


“I know you do not want to leave those kids,” said Sanders. “Sometimes in life you have to walk away.”


Sanders, the former Jackson State Tigers head coach, who left in December to become the head coach at Colorado in early December offered Reed help and guidance concerning the situation. 


While, Sanders offered help after the fact, another NFL great, Eddie George who’s the Tennessee State Tigers head coach did the same on MLK Day during Rise & Grind show on MLK Day, George said this. 


“It’s frustrating. He didn’t understand exactly what he was getting himself into,” George said of Reed. “When you get under the hood and you really see what’s going on, and you do see mold in the apartments and you see mold in the dorm rooms, and you see the facilities. The locker room is not the best. It’s not clean. It’s all of those things. But guess what? That’s why you’re there.”


“I choose to do it through action. I choose to do it through, hey let me roll up my sleeves and get in front of these people. Corporations l, the president, the politicians,” George said. “It’s not a place where you can take great pride in, because there’s no plan to move it forward.


George is correct, Reed couldn’t have known what he was asking for when he agreed in principle to take over the bow dormant Bethune-Cookman football program. Coaching at an HBCU isn’t all bells and whistles, and that was known before the likes of Coach Prime and the aforementioned George ever made the decision to step foot on those respective campuses. While it’s definitely unfortunate it should come as no surprise the challenges faced by HBCUs as compared to PWIs. It’s like night and day, and that will only change if everyone is striving for the betterment of it. If not the same results will continue to transpire. 


Now with Reed no longer a part of the Wildcats plans, how will that effect recruits who may have wanted to play him because of his NFL cache? 


There were reportedly 26 recruits on campus Saturday for their official visit as the news broke of Reed’s situation with the program. 


Not exactly a good look for a program hoping to begin a resurgence, after winning six MEAC championships since 2000. Now in the SWAC they haven’t experienced much success at all since joining the conference in 2021, going 4-18. 


Maybe Reed, could’ve helped turn things around, but we’ll never know. 


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