BOW WOW WOW YIPPY YO YIPPY YAY

I remember being in Rochdale, section 1 on the second floor at my aunt's apartment watching Video Music Box when I saw some West Coast artists come on the screen. I was curious who it was but then started watching in excitement as a young, slim Snoop Dogg was hilariously dissing Uncle Luke and Eazy E. I can say I thoroughly enjoyed the flow of this kid as he reminded me of a Doberman pincher and had a certain cool grace about him, he didn't move too much, just his hands with every line as the powerhouse producer Dr. Dre stood behind him with Pride. He honestly seemed "high" from marijuana hence the name "The Chronic." The video was "Dre Day" and they honestly took over the airwaves and was hard to escape. With Jimmy Iovine, Suget Knight, and with Interscope records behind them they were literally on top of the world. Snoop Dogg is probably one of the most famous rappers ever. Go ahead, ask your mother, your grandmother, or your aunt if they ever heard of him. They will tell you "oh! The guy with Martha Stewart!" or some other crazy answer like the guy from the Corona commercial? It's amazing to see a rapper from the 90s keep such relevance in other opportunities besides music the way he has. Snoop's debut album is definitely deemed a classic album in the hip-hop genre and I don't think we can deny this regardless of where you live. 



 

IT'S ALL THERE.

 

So recently Snoop regained control of the Death Row Records catalog and decided to put it in the metaverse at first. I have no idea what he was thinking, but I'm sure he made money off of it somehow, but he heard the people and now we have it on all streaming platforms. Doggystyle, the Doggfather, The Chronic, The Chronic 2001, All Eyes on Me, and even the Lady of Rage (who did her just duty as the only female MC before Eve came along.) Apple Music’s former Global Creative Director Larry Jackson recently launched "gamma," a new music company with $1 billion in capital, and Snoop Dogg has struck a deal to release two new albums, as well as distribute Death Row’s catalog on gamma. Another reason Snoop did not put the Death Row catalog on streaming services is there were reportedly disputes with artist payouts. Snoop Dogg spoke about the deal, saying, "It made sense for two Black men to come together to change the face of the industry. I didn’t want to partner with a regular company because they respect me and fear me so much, they wouldn’t wanna give me ideas."