The "Gin and Juice" rapper has launched INDOGGO Gin. The arrival of Snoop’s new Gin brand comes 26 years after the hit song stole the ears of Hip-Hop fans worldwide.
“I can’t wait for the world to taste my remix on gin!” Snoop said to PEOPLE. “When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem. When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”
Back in July Snoop Dogg entered a multi-year partnership with 19 Crimes, the first winery that uses augmented reality to bring their labels to life.
He’s slowly following in the pioneering footsteps of NBA Hall of Famer Isiah Thomas, the only African-American to own a vineyard. Isiah Imports is the exclusive owner and importer of CHEURLIN and Cheurlin Thomas ChampagnesThe first wine from the collaboration will be “Snoop Cali Red,” available in stores this summer. The expansion will also boost the visibility of 19 Crimes, a wine company that is inspired by the convicts turned colonists that built Australia.