I guess the duo had to be careful of how to spell the name of this tape, not to be confused with a great tv show with the same name "Snowfall" (directed by the late, great John Singleton.) The album was announced during the 2022 BET Hip-Hop Awards, following a surprise performance with CMG’s EST Gee. The project was teased in a commercial during the broadcast. Jeezy has been enjoying his new life with his wife and behind the scenes as an executive and now returns with one of his original producers. I think there is always a formula to be created between producers and artists. Jeezy's producers which made certified bangers for him were Shorty Red and Don Cannon.