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BIG3 NOT BEING RECOGNIZED BY NBA

BIG3 NOT BEING RECOGNIZED BY NBA

TARIK LAWRENCE /  Sports   /   Oct 17th, 2022   /   0 COMMENTS

Ice Cube says the NBA is trying to destroy his Black-owned organization called the BIG3. The NBA’s lack of recognition or support for BIG3 might be his opinion of not being on board with his brand for veteran basketball players. “The NBA hasn’t been the nicest to the BIG3,” Cube said. “Of course, publicly, they say all the right words. But we know privately, there are things done behind the scenes [with] sponsors, broadcasters, blah blah blah… It did tarnish my fandom a bit.” The BIG3 officially been certified as a Black-owned and operated business by ByBlack and the U.S. Black Chambers, Inc. “From day one, the league has been dedicated to providing opportunities for Black players, fans, investors, and partners,” Cube said, “and we are proud to be a part of a nationwide network of Black business owners.”

Tags:  BIG3


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